Traditional Media

A 79-post collection

Why Traditional Advertising Formats Fail On The Web

As media companies struggle to figure out their digital future, the elephant in the room is that they have only been able to monetize online audiences for pennies on the dollar compared to traditional media. Here’s why: Traditional advertising formats FAIL on the web. By traditional advertising formats, I »

Do Youth Media Habits Predict The Future Of Media?

Fred Wilson wrote the other day about what observing his kids’ media habits tells him about the future of media — I’ve has a similar impulse to try to draw insights from observing real young people’s media habits. But is this the best way to predict the future of »

How Google Will Monetize YouTube Without User Generated Content

Let’s play a game. I’m thinking of a company that identifies talented people who can produce great content that attracts an audience. This company then pays these content producers to publish their content, with the aim of growing a large audience for that content and creating an editorial »

Techmeme Leaderboard Dominated By Media Companies

One of the many reasons why Techmeme is the leading tech news aggregator among tech insiders is that it aggregates traditional media brands alongside new media brands. No place is this more evident than the new Techmeme Leaderboard — the top 25 is a near perfect mix of media brands that »

Who's Afraid of Online Advertising?

A new McKinsey & Co. report called “ How Companies Are Marketing Online” draws the astonishing conclusion that many advertisers are reluctant to shift dollars online — despite the massive shift of consumer attention online — because of the “absence of meaningful metrics and adequate capabilities.” McKinsey polled 410 marketing executives in five »

TMZ Does TV But Still Prioritizes the Web

Nearly every major original content brand that publishes in both analogue and digital started in analogue and then extended to digital — and in nearly all instances, the analog operation took priority, which made sense given that the newspaper, magazine, TV show, etc. was generating most of the revenue and profit. »

Traditional Media Sites Should Link To Third-Party Content

Linking to third-party websites used to be anathema to the traditional media mindset — why would we send people AWAY? We want to keep (read: trap) them HERE. Attitudes began to change when an online media company that did nothing but send people away started making billions in advertising (i.e. »

Propping Up Declining Traditional Media Businesses

Two reports out today illustrate how the traditional media industry is working hard to prop up their declining business. First, as evidence of the decline, IBM released a study that says that the Internet is about to overtake TV as the principal medium in most households (via MediaPost): TIME SPENT »