Traditional Media

A 79-post collection

Does Kevin Rose have the Next Big Thing in Social Networking?

I think Kevin Rose might be on the verge of something big, again. For those not familiar, Kevin is the founder of Digg, the social news aggregator that now boasts over 17 million unique visitors per month… and the latest to get into bed with Microsoft via its sweet ad »

Online Publishers Need To Stop Selling Space

I wrote a long post trying to explain why the page view/CPM model for valuing online media is so problematic, particularly for traditional media companies like newspapers that are trying to transition their business models online. But Jordan Bitterman of Digitas summed it up in two sentences (in a »

What Will Burst The TV Advertising Bubble?

Why does TV advertising continue to do well in the face of declining viewership and transcendent online video? Here are some examples of the typically contradictory reports that make it so difficult to get a handle on what’s really going on (bold is mine): The major U.S. TV »

Publishing 2.0 Steals Page Views From Wall Street Journal

Yesterday, to my surprise, I got quite a bit of traffic from the Wall Street Journal. When I checked out the referring URL, I discovered that the WSJ was linking to Publishing 2.0 through the automated Sphere widget related links, which is radical because you could construe my page »

CNN and Wall Street Journal Embrace Aggregation Of Third-Party Content

Linking to other media companies’ content used to be unthinkable for traditional media brands, but attitudes have changed after Google made $10 billion in advertising by doing nothing but link to other media companies’ content (and run ads on other companies’ content). Last week, Inform announced that a number of »

CBS Acquires Last.fm Seeking To Overcome Declining Radio Business

CBS sure has been walking the walk of a savvy digital media company, with the launch of CBS Interactive Audience Network, the acquisition of WallStrip, and now the acquisition of Last.fm, the popular social music site (maybe this is why Last.fm didn’t have time to launch its »

Traditional Media Sites Embrace Aggregation

Traditional media sites used to recoil at the idea of linking to any content other than their own. This made these sites one-way islands in the link-driven web ecosystem, but worse is they have suffered disintermediation at the hands of Google, Digg, and other aggregators that don’t discriminate and »

Are Traditional Media Companies Like The Detroit Auto Industry?

When I read about the private equity buyout of the ailing Chrysler group from DaimlerChrysler, it immediately reminded me of another buyout of an ailing legacy player in a fast changing industry being driven by successful upstarts — Sam Zell’s buyout of Tribune. Thinking about it, I realized there are »

The Journalist Interview Process Needs To Change, Except When It Doesn't

So here’s my perspective on the Calacanis/Winer/Jarvis v. Vogelstein/Wired debate on how journalist interviews should be conducted — both sides are right and also wrong. Blogging is conversation, yeah, blah, blah, but what’s so unsatisfying about these “conversations” is that too often they turn into linked »

Why Online Advertising Economics Are So Messed Up

We’ve all heard that page views are dying. Jeremy Liew of Lightspeed pointed out a few weeks ago the problem with scaling an online advertising business based on revenue per thousand page views, an analysis which has now been picked up by the Dan Mitchell at the NYT. Jeremy’ »