Web 2.0

A 84-post collection

Brands Matter More Than Ever In Media and Technology

I’ve been thinking a lot about media brands and whether they still matter in the new media landscape. The more I think about, the more it seems that brands are the only thing that still matters in media. What’s changed is not the importance or the role of »

JPG Is An Elegant Publishing 2.0 Play

What content category benefits greatly from digital, web-based organization and distribution, but is best appreciated offline? If you said art photography, then you understand intuitively why JPG Magazine is such an interesting Publishing 2.0 play. The idea is elegantly 2.0: give the new breed of digital-technology-enabled pro-am photographers »

Web 2.0 Comes to Northern Virginia

On Wednesday, I’ll be blogging The New New Internet Conference on Web 2.0 for Business in lovely Tysons Corner, Virginia for two reasons. First and foremost: relative to coverage of Web 2.0 in the consumer space, I’ve seen much less discussion of Web 2.0 applications »

The 2.0 Control Paradox

There is a fundamental tension in Web/Media 2.0 between openness and control — openness is required to leverage the network effect of the Web and harness the power of socially-connected users, but control is required to get a share of any money that changes hands. Google has been most »

Marketing Services Is the Future of Media

I’ve advocated that media should evolve into marketing services — according to lastest Veronis Suhler Stevenson Communications Industry forecast, that’s increasingly where the money is going. NON-ADVERTISING-BASED FORMS OF MARKETING – especially newer sectors such as branded entertainment, event marketing and experiential marketing – have emerged as the fastest growing segment »

Facebook Discovers the Limits of Web 2.0 Sharing Ideology

According to Web 2.0 ideology, all sharing is good, by definition. Users will run to embrace any feature that increases their ability to share information with their community. Sharing. Community. It’s all so warm and fuzzy — what could be wrong? But Facebook discovered the hard way that there »

This Is What the Social Networking Privacy Backlash Looks Like

When I predicted a social networking privacy backlash a few months ago, most everyone scoffed. Young people have grown up online. They are used to exposing their lives. They are willingly give up their privacy. They aren’t concerned about the risks. Well, it turns out that the digital generation »

The Zen of 2.0

There’s more inevitable debate over “social” software, Web 2.0, and 2.0ness in general. Is it really new? Is it a passing fad? Is it just for geeks? Does it help us get things done? Does it improve our lives? Has it jumped the shark? (Great commentary from »

The Long Tail Debate Overlooks the Snowball Effect

Lee Gomes at WSJ and Chris Anderson have gotten into an interesting debate about the validity of Chris’ thesis that the “long tail” represents a significant economic paradigm shift. Unless I’m missing something, there is one element missing from the debate that anyone conversant with Umair Haque should recognize. »

Web 2.0 Puts Users in Control of Everything Except Profits

I’ve been following an interesting trend of power grabs by Web 2.0 companies, from MySpace to YouTube to Google — Web 2.0 is supposed to be all about the “user,” but when it comes to profit making the user is getting shut out: MySpace Musicians don’t get »

If Google Didn't Exist...The Upside

The Google Operating System blog has an interesting meditation on the downside of life without Google — which of course begs for a rebuttal speculating on the UPSIDE of life without Google (Garret Rogers also has a point-by-point response): our mail account would still have 2MB or 4MB of storage and »