YouTube

A 20-post collection

How Google Will Monetize YouTube Without User Generated Content

Let’s play a game. I’m thinking of a company that identifies talented people who can produce great content that attracts an audience. This company then pays these content producers to publish their content, with the aim of growing a large audience for that content and creating an editorial »

The User-Generated Content Myth

A whole mythology is emerging around the idea of “users” — consumers, fans, regular average folk — creating content that media companies and brands can leverage. It’s a compelling idea — but it’s a myth. The reality is that “average people” don’t create a lot of content — at least not »

YouTube's New InVideo Ad Format Is Not Google AdWords

The new YouTube InVideo ad format is big news not because the format is new — Google has been testing the format for a while, and other sites like VideoEgg have used it. It’s big news because the ad format is being rolled out on YouTube’s massively scaled video »

User-Generated Content Is Not A Panacea

The Infinite Monkey Theorem (which now has an official name, thanks to Wikipedia) states that given an infinite amount of time, a monkey banging on a typewriter will eventually produce the complete works of Shakespeare. I suppose Wikipedia has proven this true for encyclopedias, but advertising agencies that have open-sourced »

Google's Video PlusBox May Be Its Most Disruptive Feature Ever

Google has disintermediated media companies, not just through Google News, which has been the focus of newspaper lawsuits and handwringing, but also through Google’s main search results — and even more so with the introduction of Google Universal Search. But of all the features in Universal Search, the most disruptive »

What if Redstone "Googled" Murdoch?

The following piece was co-authored with Robert Young. One by one, the big media companies and the Internet giants have started to ante up for the big poker game over the future of the video content business. Google started it all with its acquisition of YouTube. Then GE’s NBC-Universal »

Online Video Needs Distribution But What It REALLY Needs Is Discovery

Everybody in the video content business is focused — to the point of obsession — with distribution. Viacom is going to distribute through Joost. NBC Universal and News Corp are creating their own distribution channel. CBS is going to distribute through everybody and their dog. All these content owners are right to »

Is Google Just A Little Bit Nervous?

Did the NBC Universal/News Corp deal make Google a tad nervous? Via WSJ: Mr. Chernin said Google Chief Executive Eric Schmidt called yesterday and said Google will consider signing on as a distribution partner. A Google spokesman confirmed a call took place, but declined to comment on what was »

The Online Video Infrastructure Challenge

I’m at the Online Publishers Association Global Forum listening to a panel with digital execs from Disney-ABC, NBC Universal, and CBS (moderated by Larry Kramer of CBS). Some interesting comments on the deep infrastructure problems that online video needs to overcome. 1. What ad creative works? 15 second, 30 »

Media Meditation: What Is The Value Of YouTube In 2007?

Here’s a koan for everyone in media: YouTube had revenue of $15 million is 2006; what is the value of YouTube in 2007? If you’re not familiar with koans, this is from Wikipedia: A kÅ�·an is a story, dialogue, question, or statement in the history and »